The contemporary automotive landscape in China has undeniably transitioned into the era of new energy vehicles (NEVs), with penetration rates soaring beyond 50%. This burgeoning growth has catalyzed an explosion of various brands and models vying for attention in a highly competitive marketplaceParticularly within the luxury segment, domestically produced electric vehicles have started to gain traction, being recognized for their intelligent, human-centric, and meticulously designed features, thereby establishing a firm foothold in a territory traditionally dominated by foreign giants.

The emergence of the Avita brand serves as a striking example of this shiftHistorically, the global automotive spotlight has been comfortably shared by the likes of BMW, Benz, and Audi—often referred to collectively as BBAHowever, consumer confidence in these traditional stalwarts is beginning to wane

The once-unshakeable belief in their superiority is slowly eroding in response to emerging factors, prompting serious introspection regarding how domestic brands can introduce new luxury vehicles that can capture global interestRecently, a documentary titled "China's New Power" produced by China Central Television (CCTV) offered deep insights into this transformationIt served as a beacon, illuminating the path for many as it chronicled the developmental journey of a high-tech, visually appealing, and high-value electric vehicle from China: the Avita 07.

The Avita brand is meticulously crafted to stand out, possessing a unique allure that sets it apart amidst a crowded marketplaceWithin the new energy sector, two industry giants operate, each wielding significant influenceThe first, CATL (Contemporary Amperex Technology Co., Limited), is known as the unrivaled technical champion of power batteries and has played a crucial role in propelling China's electric vehicle revolution

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Many automotive manufacturers proudly tout that their vehicles are equipped with CATL batteries, underlining its status as a key supplierIn a remarkable twist of fate, Avita has established a partnership with this coveted battery manufacturer.

CATL is, in fact, a shareholder of Avita, and when Avita was founded, CATL’s chairman, Robin Zeng, publicly pledged to supply the best and most advanced batteries to the brandThis promise shines brightly through Avita’s latest modelsFor instance, the all-new Avita 07 extended range four-wheel-drive version is powered by a specialized CATL battery—designed to maintain high peak discharge rates even in low power conditions, allowing it to accelerate from 0 to 100 km/h in approximately five seconds, whether fully charged or not.

The integration of smart technology into luxury electric vehicles has become essentialHuawei, recognized as a leading authority in intelligent driving systems, has been a vital engine propelling Avita's journey into advanced automotive technology

As part of this collaboration, Huawei has bestowed upon Avita access to its latest intelligent driving technologiesIn April this year, Huawei introduced its QianKun ADS 3.0 intelligent driving system, which became a key feature in Avita’s lineupFurthermore, Avita has invested a staggering 11.5 billion Yuan into Huawei's subsidiary responsible for intelligent automotive business, potentially acquiring a 10% stake and positioning itself as the first external investor in Huawei's independent automotive business unitThis pivotal partnership highlights the deepening symbiosis between Avita and Huawei, signifying a new chapter where both entities might collaborate as one cohesive unit, making their joint efforts eagerly anticipated.

In addition to adopting a state-of-the-art power source, Avita has also excelled in the realms of vehicle design and manufacturing, significantly enhancing its appeal

Insights gleaned from the CCTV documentary showcase Avita’s commitment to aesthetics; for instance, the vibrant exterior colors of Avita vehicles are not only visually stunning but ingeniously craftedThrough light reflection, the Avita 07’s distinctive “Starry Purple” paint finish transitions dramatically from calm and poised in dim light to brilliant and captivating under brighter conditions—a process demanding four months of meticulous adjustments to achieve perfection.

A noteworthy segment of the documentary highlights the advanced production processes at Changan’s resin factory in Yubei, where modern technologies such as 5G communication, WiFi6, internet of things edge computing, and BeiDou regional spatial positioning work in tandem to create a digital twin factoryThis leap forward towards digitization allows real-time, visualized monitoring of production flows, enhancing efficiency dramatically.

In the welding workshop, automation boasts a staggering efficiency rate exceeding 95%, with production lines capable of manufacturing more than eight different vehicle models, switching seamlessly between configurations in just six seconds

Such impressive rates of adaptability contribute significantly to Avita's operational prowessMoreover, in assembly lines heightened by 5G and digital technologies, robots can autonomously install and calibrate hardware components—including sunroofs, seats, and tires—ensuring that new vehicles roll off the line at an astonishing rate of one vehicle per minuteQuality inspections have also been revolutionized, with robotic arms conducting thorough checks without manual intervention—enabling rapid identification of any potential faults.

Avita showcases a meticulous engineering ethos, harnessing the collective strengths of top-tier partners like CATL and Huawei, all under the auspices of Changan AutomobileThe synergy among these three industry leaders exemplifies the pinnacle of domestic new energy vehicles, underscoring why CCTV has taken a keen interest in AvitaThe mission is clear: Avita is designed not just to compete, but to redefine what it means for Chinese automobiles to enter the realm of intelligent luxury—creating an entirely new narrative

The company’s design philosophy focuses on enriching consumer experiences, prioritizing not just aesthetic appeal but also cutting-edge technology and safetyAvita conceptualizes every product with the end-user in mind—making beautiful vehicles that spark joy while delivering the latest smart technology.

The visual appeal of Avita is undeniably striking; from the moment you witness an Avita model in person, the inviting presence is inescapableThe “original future aesthetics” philosophy behind its design breaks the mold and captures the imagination, instilling a sense of advanced extraterrestrial technology in every contour.

A prime example lies in the Avita 07, featuring vertically arranged headlights, a striking design akin to iconic dual C-shaped LED daytime running lights, and an illuminated logo prominently styled to attract attentionIts side proportions closely reflect the golden ratio—an ideal aesthetic measure—while the 21-inch wheels contribute to an elegant yet forceful stance

The rear design continues the brand’s bold aesthetic with sleek LED tail lights, further enhancing the overall streamlined appearanceStep inside, and the interior expresses luxury with a stunning setup of screens: a 35.4-inch 4K panoramic screen, a 15.6-inch Huawei 2K central control display, and dual 6.7-inch rearview displays create an immersive cockpit akin to a futuristic command center, further complemented by uniquely equipped double gravity seats and an award-winning audio system.

Technologically, the Avita 07 presents a formidable offering, equipped with advanced software based on HarmonyOS 4 for intelligent communication between driver and vehicleIn terms of intelligent driving, the vehicle employs Huawei’s QianKun ATS 3.0 system paired with a sophisticated 192-layer lidar system, enabling it to perform seamless, advanced driver-assistance functions under diverse road conditions

This combination translates to an experience akin to having an experienced chauffeur navigating the driver through their journey.

Furthermore, Avita excels in emotional engagement; as users return home after a long day, the vehicle welcomes them with a friendly “hello," enveloping them in a tranquil and high-end atmosphereMusic streams from the British sound system, creating a delightful ambiance, while automatic driving features whisk the driver to their destination with minimal manual input requiredThis convergence of convenience and high-quality experiences summarizes the essence of heightened value offered by an Avita vehicle.

In conclusion, while numerous new energy brands emerge in China, Avita undoubtedly stands in a league of its own, attracting the industry's leading players to collaborate, combining their strengths, visions, and technologies into a seamless innovative experience